美中不足网

\u003cdiv class=\"rich_media_content\"\u003e\u003csection data-pm-slice=\"0 0 []\" style=\"\"\u003e\u003csection\u003e\u003csection style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e天下没有免费的午餐，如果有，那你就是午餐。这个道理，放在硅谷最烧钱的 AI 产品身上也一样适用。\u003c/span\u003e\u003c/section\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e就在刚刚，OpenAI 正式宣布了一项里程碑式的决定：\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e将在 ChatGPT 的免费版和入门订阅层级「ChatGPT Go」中引入广告功能。这项测试将在未来几周内率先面向美国的成年用户展开。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_0--\u003e\u003c/section\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e好消息是\u003c!--AIPOS_0--\u003e广告并不会强行打断你的对话，它们只会在系统判断存在相关赞助产品时，安静地出现在回答内容的底部，并配有清晰的标注。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--IMG_1--\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e如果你是 Plus、Pro 或企业版的付费用户，那么恭喜你，你的界面依然会保持纯净；但如果你打算尝试刚刚推出的月费仅 8 美元的 ChatGPT Go 订阅服务，那么你依然属于被广告覆盖的目标人群。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e而 ChatGPT Go 订阅服务今天已经在所有支持 ChatGPT 的地区上线。权益与核心功能包括使用 GPT-5.2 Instant 模型，提供比免费版多 10 倍的消息、文件上传及图像生成额度，具备更长的记忆和上下文窗口。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--IMG_2--\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--AIPOS_1--\u003e至此，ChatGPT 正式构建起一套阶梯分明的三级消费者订阅体系：\u003c/span\u003e\u003c/p\u003e\u003csection\u003e\u003csection style=\"margin: 32px 0\"\u003e\u003csection style=\"color: #363636; display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection style=\"background: #363636; height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"flex: 1\"\u003e\u003cspan leaf=\"\"\u003eGo (8 美元)：入门级，主打性价比与日常任务。\u003c/span\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"color: #363636; display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection style=\"background: #363636; height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"flex: 1\"\u003e\u003cspan leaf=\"\"\u003ePlus (20 美元)：进阶级，支持 GPT-5.2 Thinking 和 Codex，适合深度推理。\u003c/span\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"color: #363636; display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection style=\"background: #363636; height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"flex: 1\"\u003e\u003cspan leaf=\"\"\u003ePro (200 美元)：旗舰级，支持 GPT-5.2 Pro，拥有最高权限与性能\u003c/span\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003csection nodeleaf=\"\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_3--\u003e\u003c/section\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e此外，\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e为了安抚用户对于「聊天变推销」的担忧，OpenAI 强调广告绝对不会干扰回答的客观性，\u003c/span\u003eAI 依然会以对你最有帮助的方式生成内容，而不是谁给钱多就推谁。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--AIPOS_2--\u003e更重要的是隐私红线，你的对话记录不会被打包卖给广告商，你也有权随时关闭个性化设置，未满 18 岁的用户更是会被完全屏蔽在广告之外。\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_4--\u003e\u003c/section\u003e\u003csection data-pm-slice=\"0 0 []\" style=\"\"\u003e\u003csection\u003e\u003csection style=\"color: #A7A7A7; font-size: 12px; line-height: 15px; margin-bottom: 27px; margin-top: 5px; padding: 0 15px; text-align: center\"\u003e\u003cspan leaf=\"\"\u003eChatGPT 广告原则截图 ｜ 官方博客\u003c/span\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003eOpenAI 给出的理由很坦诚：\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e\u003c!--AIPOS_3--\u003e引入广告是为了让更多人在免费或低门槛的情况下用上工具，\u003c/span\u003e\u003cspan style=\"font-weight: normal\" textstyle=\"\"\u003e毕竟昂贵的算力成本摆在那里，要实现「AI 普惠」的愿景，多元化的收入势在必行。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e有意思的是，\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e\u003c!--AIPOS_4--\u003eOpenAI 并不打算只是简单地贴几张广告图了事，他们提出了一个「对话式广告」的新概念。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e试想一下，当你询问墨西哥晚餐食谱时，底部不仅会出现食品品牌的赞助，你甚至可以直接向这条广告提问，通过互动来获取更多信息。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--IMG_5--\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e尽管 \u003c!--SECURE_LINK_BEGIN_0--\u003eOpenAI\u003c!--SECURE_LINK_END_0--\u003e 极力将这种「对话式广告」包装为一种双赢的创新体验，试图证明广告也可以成为有价值的内容，但历史已经反复证明，当平台既做裁判又做球员时，用户利益往往是第一个被牺牲的筹码。\u003c/span\u003e\u003c/p\u003e\u003csection style=\"color: #FD4606; font-size: 21px; font-weight: 600; line-height: 29px; margin: 65px 0 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e往 AI 加广告是回血捷径，也是想象力破产\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e先承认一个现实。在持续烧钱的大模型时代，\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e\u003c!--AIPOS_5--\u003e「在 AI 里加广告」确实是最稳、最快的回血方式。\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e互联网已经替它们踩过一遍坑了。最早的门户网站卖广告位，后来搜索引擎卖关键词，社交网络和短视频平台卖信息流。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e套路其实没变多少。先把人聚集过来，再把这些注意力打包卖给广告主。广告的形态越来越隐蔽，系统却越来越成熟。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--IMG_6--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003eAI 现在面临的处境，和当年互联网很像。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e用户数狂飙，收入跟不上，订阅还在慢慢教育市场，企业付费项目周期长。理想和现实之间，隔着一个越来越大的亏损窟窿。\u003c!--AI_AD_1000--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e于是，贩卖广告成了一根放在 AI 牌桌上的救命稻草。谁压力大，谁就得先伸手。只是，谁先在对话里明目张胆地塞广告，谁就有可能先把最敏感、最挑剔的那批用户送到别家模型那里去。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e囚徒困境的道理不外如此。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e只要还有一家坚持不加广告，其它玩家在加广告时就会有顾虑，怕自己变成那个先被抛弃的人。而一旦多家同时迈出那一步，这种顾虑就被集体摊平了，谁也不用再装清白了。\u003c/span\u003e\u003c/section\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e实际上，Google 本周已经先行一步，在 Gemini 聊天界面里测试一个所谓的个性化优惠广告。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e其核心逻辑是：当用户用 Gemini 咨询「哪款行李箱性价比高」时，系统判断购买意图强，会自动把 Samsonite／新秀丽提供的限时折扣码嵌在回答下方。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--IMG_7--\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e广告不再靠关键词触发，而是靠 AI 实时判断「这人马上要下单了」来触发，当然，Google 还特地起了个好名字，叫作「超越传统搜索广告」的新模式 。\u003c/span\u003e\u003c/p\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e当然，单看商业逻辑，\u003c/span\u003e\u003cspan leaf=\"\"\u003e我们不必苛责 OpenAI。在 GPU 的天价电费账单面前，任何非盈利的初心都显得奢侈。\u003c/span\u003e\u003cspan leaf=\"\"\u003e数据不会说谎，OpenAI 的年化收入大概 120 多亿美元，听上去很亮眼，但烧钱速度却可能是公开数据的三倍。\u003c/span\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_0--\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e预训练要烧钱，上线之后每一次推理也要烧钱。推理成本确实在降，但可杰文斯悖论印证了一点，当算力便宜一点，用户也只会立刻拿它去跑更复杂的模型，这也就造成企业需要购买越来越多的 GPU，电费账单也像滚雪球一样。\u003c!--AI_AD_2000--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e简言之，单位成本是降了，但总账一点没省。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e根据 OpenAI 截至今年 7 月的统计，ChatGPT 约有 3500 万的付费用户，占周活跃用户的 5%，与此同时，订阅营收也占据了以 OpenAI 为代表的绝大多数 AI 企业的大头。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--IMG_8--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e在这种背景下，所有 AI 公司都要面对一个简单粗暴的问题：钱从哪儿来。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e最直接的答案，就是在 AI 里塞广告。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e广告之所以成为原罪，是因为当年互联网缺乏其他有效的商业选择。同样在 AI 时代，如果没有创新模式，广告依然是覆盖大部分用户成本的唯一手段。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e当然，如果照抄上一个时代赚钱方式的做法，显然是一种缺乏想象力的路径依赖。传统互联网已经证明过一次，\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e当你手里只有锤子，所有问题都像钉子，当你只会做广告，所有产品都像广告位。\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;section\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;font-family: system-ui, -apple-system, \\\u0026#34;Segoe UI\\\u0026#34;, Roboto, \\\u0026#34;Helvetica Neue\\\u0026#34;, Arial, sans-serif;\u0026#34;,\u0026#34;data-pm-slice\u0026#34;:\u0026#34;0 0 []\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;section\u0026#34;,\u0026#34;attributes\u0026#34;:{},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;margin: 27px 0px; padding: 0px 15px; font-size: 15px; color: rgb(34, 34, 34); text-align: justify; line-height: 25px; font-family: system-ui, -apple-system, \\\u0026#34;Segoe UI\\\u0026#34;, Roboto, \\\u0026#34;Helvetica Neue\\\u0026#34;, Arial, sans-serif;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\"\u003eChatGPT 广告同样面临挑战：截至今年 6 月，仅 2.1% 的查询涉及购物。为此，OpenAI 已接入 Stripe 支付、Shopify 电商、Zillow 房产和 DoorDash 送餐等功能，既培养用户购物习惯，也为广告投放积累数据。\u003c/span\u003e\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e收入模式决定产品形态，用户体验通常就会变成那个被牺牲的变量。AI 本被寄予厚望，被视为跳出旧时代泥潭的机会，\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e但没想到兜兜转转，我们还是在同一个泥坑里打滚。\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #FD4606; font-size: 21px; font-weight: 600; line-height: 29px; margin: 65px 0 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e最懂你的 AI，开始给你带货\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e传统互联网加广告的方式，究其本质，不外乎\u003c/span\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;section\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;font-family: system-ui, -apple-system, \\\u0026#34;Segoe UI\\\u0026#34;, Roboto, \\\u0026#34;Helvetica Neue\\\u0026#34;, Arial, sans-serif;\u0026#34;,\u0026#34;data-pm-slice\u0026#34;:\u0026#34;0 0 []\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;section\u0026#34;,\u0026#34;attributes\u0026#34;:{},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;section\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;margin: 27px 0;padding: 0 15px;font-size: 15px;color: #222222;text-align: justify;line-height: 25px;font-family:system-ui, -apple-system, \u0026#39;Segoe UI\u0026#39;, Roboto, \u0026#39;Helvetica Neue\u0026#39;, Arial, sans-serif;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\"\u003e用一块块醒目的位置\u003c/span\u003e\u003cspan leaf=\"\"\u003e贩卖注意力，更典型的是早年的搜索引擎广告。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e页面看上去是搜索结果，实际前几条全是竞价排名。那时候的事故和争议，现在回头看都让人后脊发凉。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e在 AI 里插广告，会比这些更危险。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e经验丰富的我们对网页广告是有天然戒心的，对搜索结果也大概知道要多对比几条，知道上面这几个很可能是广告。但面对拟人共情的 AI 陷阱在于，我们可能会忘记屏幕对面可能站着一个销售团队。\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e你把 AI 当老师，它把你当待转化的潜在客户。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_2--\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e回顾历史，苏东坡给卖馓子的小摊写了「纤手搓来玉色匀，碧油煎出嫩黄深。夜来春睡知轻重，压扁佳人缠臂金。」，从此客似云来。人们买的不是馓子本身，而是名人苏东坡的信任。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e今天的 AI，在许多场景里就是那个被普通用户默认可信任的苏东坡。\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--IMG_9--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e尤其危险的一点，是现在不仅是简单的广告植入，还有人在用 GEO 做「内容投毒」。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003eGEO，顾名思义，是「生成式引擎优化」（Generative Engine Optimization），目的是让某篇网页或文章在 ChatGPT、Gemini、Perplexity 等 AI 回答引擎中被优先引用。\u003c/span\u003e\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_3--\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e想象这样一个场景：某些厂商或利益方，提前发布大量优化过的网页文章，专门针对某种产品或服务写得很权威、很完整，并加了结构化标签、SEO 元数据、关键字提示等。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e他们的目的不是为了帮助，而是为了确保当用户在 AI 里询问相关问题时，他们的内容被优先输出。接着，AI 把这些内容编入答案。\u003c!--AI_AD_1001--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e对用户来说，这就是「权威建议 + 中立信息」。而实际上，它可能是一个包装得像专家建议的商业推广／投毒结果。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--IMG_10--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e这比传统的广告或者软文更可怕，因为它隐藏在「答案」的核心里，不是在醒目的广告位，而是在用户最信任的建议或者结论中。每隔几段文字，我们都需要确认，AI 的这个建议，到底是在为我着想，还是在帮谁带货。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e光是把广告藏进一句话里，危险已经不小了。更重要的是，AI 还在谋划下一步，把自己挪到所有 App 的上游，干脆接管「谁来给你打广告」这件事。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e传统互联网时代，每个超级 App 都想当入口。各自圈地、自建城墙。用户直接打开它们，再由它们负责往你眼前塞内容、塞服务、塞广告。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e\u003c!--AIPOS_6--\u003e超级 App 做了十年的围墙花园，但当下大火的 AI Agent 想一夜推平。\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e理论上，它具备跨应用操作能力，可以帮你完成「打开某 App 搜一下、多平台比价、自动填表下单」这种操作。你不再需要自己点来点去了，甚至不需要记住每一个 App 的入口。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e这也会导致未来真正的 AI Agent 将会成为大多数人默认的上网入口，而那些原本靠广告赚钱的应用，要么被迫给 AI 交「保护费」，要么退回后台，当一个没有品牌存在感的接口。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e新闻网站已经先走了一遍。据媒体公司 Raptive 预计，Google 新上线的 AI 概览功能最终将导致许多出版商网站流量流失 25%。虽然目前受影响程度还不算最严重，但随着 AI 概览应用范围扩大，影响将进一步加剧。\u003c/span\u003e\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_4--\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e有了聚合平台之后，它们慢慢从直接面向读者的平台，变成了内容供应商，现在轮到消费者应用迎来同样命运。甚至于所有应用都要排队伺候 AI 管家时，最需要有人盯紧的，其实是这个管家本身。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e一方面，过去广告的目标是说服一个个具体的人：想尽办法抢占人的注意力，在人的时间线里插播内容。而在 AI Agent 主导的世界里，广告主首先要说服的，变成了帮人做决策的 Agent。\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--IMG_11--\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e另一方面，这也意味着未来大部分广告团队都需要认真思考：\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e当用户不再自己逛应用，而是让 Agent 替自己逛时，我的广告要投给谁？要怎么投？\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e是的，如果 AI Agent 同时又是广告平台，它就会同时拥有两种权力。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e决定你去哪儿，决定你看到什么。它可以替你选酒店、选机票、选保险、选医生，还可以在每一个选择的背后挂上自己的返佣和广告逻辑。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e尤其是，AI 助手可以深入理解用户当前的需求和意图，从而插入高度相关的广告推荐，这比传统网页根据关键词投放广告更进一步，可能达到类似真人顾问的推荐效果。\u003c/span\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e以及 AI 助手与用户的交互积累了大量个人隐私数据——包括用户的偏好、习惯、地理位置、社交关系等。如果这些被用于广告定向，广告的针对性将前所未有地强。\u003c/span\u003e\u003c/section\u003e\u003csection nodeleaf=\"\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_12--\u003e\u003c/section\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: normal\" textstyle=\"\"\u003e2026 年的杀手级应用可能不是某个聊天机器人，而是广告拦截器。每\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; text-align: justify\"\u003e\u003cspan style=\"font-weight: normal\" textstyle=\"\"\u003e一代新技术都声称自己不一样，最后都在广告里找到了\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: normal\" textstyle=\"\"\u003e归宿。\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: normal\" textstyle=\"\"\u003e所以，面对这个即将到来的「带货版」ChatGPT，我们大可不必惊慌，但也绝不能掉以轻心。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e既然广告已成定局，我们能做的，就是尽快完成对 AI 的「祛魅」。不要把它当成全知全能的神，而要把它当成一个试图讨好你、偶尔还会夹带私货的工具人。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: normal\" textstyle=\"\"\u003e在 AI 能够帮我们搞定一切繁琐流程的时代，唯一不能外包给它的，依然是我们自己的判断力。用好工具，但别让自己成了工具的一部分。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection style=\"color: #222222; font-size: 15px; line-height: 25px; margin: 27px 0; padding: 0 15px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 12px; font-weight: bold\" textstyle=\"\"\u003e文｜张无忌\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003cstyle\u003e.data_color_scheme_dark{--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}.data_color_scheme_dark{--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BG-COLOR-ACTIVE: #373737}.data_color_scheme_dark{--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: 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255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-GLYPH-0: rgba(255, 255, 255, .85);--weui-GLYPH-1: rgba(255, 255, 255, .55);--weui-GLYPH-2: rgba(255, 255, 255, .35);--weui-GLYPH-WHITE-0: rgba(255, 255, 255, .85);--weui-GLYPH-WHITE-1: rgba(255, 255, 255, .55);--weui-GLYPH-WHITE-2: rgba(255, 255, 255, .35);--weui-GLYPH-WHITE-3: #FFFFFF;--weui-GREEN-100: #74A800;--weui-GREEN-120: #5C8600;--weui-GREEN-170: #233200;--weui-GREEN-80: #8FB933;--weui-GREEN-90: #82B01A;--weui-GREEN-BG-100: #789833;--weui-GREEN-BG-110: #6B882D;--weui-GREEN-BG-130: #65802B;--weui-GREEN-BG-90: #85A247;--weui-INDIGO-100: #1196FF;--weui-INDIGO-120: #0D78CC;--weui-INDIGO-170: #052D4D;--weui-INDIGO-80: #40ABFF;--weui-INDIGO-90: #28A0FF;--weui-INDIGO-BG-100: #0D78CC;--weui-INDIGO-BG-110: #0B6BB7;--weui-INDIGO-BG-130: #09548F;--weui-INDIGO-BG-90: #2585D1;--weui-LIGHTGREEN-100: #3EB575;--weui-LIGHTGREEN-120: #31905D;--weui-LIGHTGREEN-170: 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#38CD7F;--weui-BRAND-90: #20C770;--weui-BRAND-BG-100: #2AAE67;--weui-BRAND-BG-110: #259C5C;--weui-BRAND-BG-130: #1D7A48;--weui-BRAND-BG-90: #3EB575;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-0_5: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-GLYPH-0: rgba(255, 255, 255, .8);--weui-GLYPH-1: rgba(255, 255, 255, .5);--weui-GLYPH-2: rgba(255, 255, 255, .3);--weui-GLYPH-WHITE-0: rgba(255, 255, 255, .8);--weui-GLYPH-WHITE-1: rgba(255, 255, 255, .5);--weui-GLYPH-WHITE-2: rgba(255, 255, 255, .3);--weui-GLYPH-WHITE-3: #FFFFFF;--weui-GREEN-100: #74A800;--weui-GREEN-120: #5C8600;--weui-GREEN-170: #233200;--weui-GREEN-80: #8FB933;--weui-GREEN-90: #82B01A;--weui-GREEN-BG-100: #789833;--weui-GREEN-BG-110: #6B882D;--weui-GREEN-BG-130: #65802B;--weui-GREEN-BG-90: #85A247;--weui-INDIGO-100: #1196FF;--weui-INDIGO-120: #0D78CC;--weui-INDIGO-170: 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rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--new-title-color: rgba(255, 255, 255, .8)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--new-content-color: rgba(255, 255, 255, .7)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and 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#31905D;--weui-LIGHTGREEN-BG-110: #2C8153;--weui-LIGHTGREEN-BG-130: #226541;--weui-LIGHTGREEN-BG-90: #31905D;--weui-LINK-100: #7D90A9;--weui-LINK-120: #647387;--weui-LINK-170: #252A32;--weui-LINK-80: #97A6BA;--weui-LINK-90: #899AB1;--weui-LINKFINDER-100: #DEE9FF;--weui-MATERIAL-ATTACHMENTCOLUMN: rgba(32, 32, 32, .93);--weui-MATERIAL-NAVIGATIONBAR: rgba(18, 18, 18, .9);--weui-MATERIAL-REGULAR: rgba(37, 37, 37, .6);--weui-MATERIAL-THICK: rgba(34, 34, 34, .9);--weui-MATERIAL-THIN: rgba(245, 245, 245, .4);--weui-MATERIAL-TOOLBAR: rgba(35, 35, 35, .93);--weui-ORANGE-100: #C87D2F;--weui-ORANGE-120: #A06425;--weui-ORANGE-170: #3B250E;--weui-ORANGE-80: #D39758;--weui-ORANGE-90: #CD8943;--weui-ORANGE-BG-100: #BB6000;--weui-ORANGE-BG-110: #A85600;--weui-ORANGE-BG-130: #824300;--weui-ORANGE-BG-90: #C1701A;--weui-ORANGERED-100: #FF6146;--weui-OVERLAY: rgba(0, 0, 0, .8);--weui-OVERLAY-WHITE: rgba(242, 242, 242, .8);--weui-PURPLE-100: #8183FF;--weui-PURPLE-120: #6768CC;--weui-PURPLE-170: #26274C;--weui-PURPLE-80: #9A9BFF;--weui-PURPLE-90: #8D8FFF;--weui-PURPLE-BG-100: #6768CC;--weui-PURPLE-BG-110: #5C5DB7;--weui-PURPLE-BG-130: #48498F;--weui-PURPLE-BG-90: #7677D1;--weui-RED-100: #FA5151;--weui-RED-120: #C84040;--weui-RED-170: #4B1818;--weui-RED-80: #FB7373;--weui-RED-90: #FA6262;--weui-RED-BG-100: #CF5148;--weui-RED-BG-110: #BA4940;--weui-RED-BG-130: #913832;--weui-RED-BG-90: #D3625A;--weui-SECONDARY-BG: rgba(255, 255, 255, .15);--weui-SEPARATOR-0: rgba(255, 255, 255, .05);--weui-SEPARATOR-1: rgba(255, 255, 255, .15);--weui-STATELAYER-HOVERED: rgba(0, 0, 0, .02);--weui-STATELAYER-PRESSED: rgba(255, 255, 255, .1);--weui-STATELAYER-PRESSEDSTRENGTHENED: rgba(255, 255, 255, .2);--weui-YELLOW-100: #CC9C00;--weui-YELLOW-120: #A37C00;--weui-YELLOW-170: #3D2F00;--weui-YELLOW-80: #D6AF33;--weui-YELLOW-90: #D1A519;--weui-YELLOW-BG-100: #BF9100;--weui-YELLOW-BG-110: #AB8200;--weui-YELLOW-BG-130: #866500;--weui-YELLOW-BG-90: #C59C1A;--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-RED: #FA5151;--weui-ORANGERED: #FF6146;--weui-ORANGE: #C87D2F;--weui-YELLOW: #CC9C00;--weui-GREEN: #74A800;--weui-LIGHTGREEN: #3EB575;--weui-TEXTGREEN: #259C5C;--weui-BRAND: #07C160;--weui-BLUE: #10AEFF;--weui-INDIGO: #1196FF;--weui-PURPLE: #8183FF;--weui-LINK: #7D90A9;--weui-REDORANGE: #FF6146;--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05);--weui-FG: #fff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-FG-5: rgba(255, 255, 255, .1);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-BG: #000;--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) 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#31905D;--weui-LINK-100: #7D90A9;--weui-LINK-120: #647387;--weui-LINK-170: #252A32;--weui-LINK-80: #97A6BA;--weui-LINK-90: #899AB1;--weui-LINKFINDER-100: #DEE9FF;--weui-MATERIAL-ATTACHMENTCOLUMN: rgba(32, 32, 32, .93);--weui-MATERIAL-NAVIGATIONBAR: rgba(18, 18, 18, .9);--weui-MATERIAL-REGULAR: rgba(37, 37, 37, .6);--weui-MATERIAL-THICK: rgba(34, 34, 34, .9);--weui-MATERIAL-THIN: rgba(95, 95, 95, .4);--weui-MATERIAL-TOOLBAR: rgba(35, 35, 35, .93);--weui-ORANGE-100: #C87D2F;--weui-ORANGE-120: #A06425;--weui-ORANGE-170: #3B250E;--weui-ORANGE-80: #D39758;--weui-ORANGE-90: #CD8943;--weui-ORANGE-BG-100: #BB6000;--weui-ORANGE-BG-110: #A85600;--weui-ORANGE-BG-130: #824300;--weui-ORANGE-BG-90: #C1701A;--weui-ORANGERED-100: #FF6146;--weui-OVERLAY: rgba(0, 0, 0, .8);--weui-OVERLAY-WHITE: rgba(242, 242, 242, .8);--weui-PURPLE-100: #8183FF;--weui-PURPLE-120: #6768CC;--weui-PURPLE-170: #26274C;--weui-PURPLE-80: #9A9BFF;--weui-PURPLE-90: #8D8FFF;--weui-PURPLE-BG-100: #6768CC;--weui-PURPLE-BG-110: 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#74A800;--weui-LIGHTGREEN: #3EB575;--weui-TEXTGREEN: #259C5C;--weui-BRAND: #07C160;--weui-BLUE: #10AEFF;--weui-INDIGO: #1196FF;--weui-PURPLE: #8183FF;--weui-LINK: #7D90A9;--weui-REDORANGE: #FF6146;--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05);--weui-WHITE: rgba(255, 255, 255, .8);--weui-FG: #fff;--weui-BG: #000;--weui-FG-5: rgba(255, 255, 255, .1);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: 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